London Marathon has announced the appointment of two new directors; Heather McCormick, to lead communications and public affairs and Guy Fowles, to lead marketing of the world’s leading mass participation events company, London Marathon Events (LME), and its parent charity, the London Marathon Foundation (the Foundation).
Heather, previously the Director of External Communications at Guardian News & Media, has been appointed Group Communications and Public Affairs Director. Heather brings 20 years of high-level experience in leading strategic communications and engagement for purpose-driven organisations, including the Elton John AIDS Foundation, the Lumos Foundation and the Youth Sport Trust.
Guy, formerly Managing Director of Wasteland Travel, a leading winter sports tour operator in the gen-Z market, has been named as Marketing Director of London Marathon Events. Guy is a highly experienced Marketing Director with over a decade in senior leadership roles and almost 20 years’ marketing experience with stand-out brands such as Intrepid Travel, Penguin Books and the National Literacy Trust.
Nick Bitel, CEO of London Marathon Group, said:
“We are delighted to have Heather and Guy on board to lead communications, public affairs and marketing strategy. They have the energy and experience to drive key priorities for both our events business and our Foundation, as we continue to build our visibility and impact across the UK and globally.”
Hugh Brasher, CEO of London Marathon Events, said:
“Heather and Guy join at an exciting time for the London Marathon – and our whole events portfolio – they will focus on growing our mission to engage new audiences, deliver world-class experience for participants and inspire activity for all.”
Heather McCormick, Group Director of Communications & Public Affairs, said:
“Sport has the power to change lives, and I’m delighted to join the iconic London Marathon at this exciting time to further amplify our impact and engage more young people and communities across the UK and beyond.”
Guy Fowles, Marketing Director, said:
“I'm thrilled to join the world’s leading mass participation events company, London Marathon Events. Using activities as a force for good has never been more important as we look to inspire, increase and champion activity across all ages, abilities and demographics.”