London Marathon Events (LME) is going into partnership with Maverick Race, the innovative organisers of trail running events.
Maverick organises day and night-time trail events offering multiple route lengths for runners of all abilities. More than 14,000 participants signed up for Maverick’s trail events in 2023. There are more than 20 events in the UK planned for 2024, ranging in distance from 5K to a new ultra 100K on the Jurassic Coast, and Maverick also hosts trail camps in international destinations such as France and Morocco. Read more here.
Directors Ben MacWilliam and Justin Bufton co-founded Maverick in 2013 after many years working in outdoor sports. The company is based in Poole, Dorset with a staff of five.

MacWilliam said: “We work to reconnect people with the outdoors and to be at one with nature and always emphasise bringing the ‘fun’ to trail. This hugely exciting opportunity to work with LME will help us grow Maverick Race and trail to the next level.”
Bufton said: “We share LME’s passion for inspiring activity and LME’s extensive work in diversity and inclusion aligns with our vision of taking trail running to new audiences, getting more people outdoors to celebrate the beauty of the countryside and introducing new people to our sport.”
Hugh Brasher, Event Director at London Marathon Events, said: “Trail running is a wonderful sport that was enjoyed by LME’s co-founders Chris Brasher and John Disley, who also founded the British Orienteering Federation. There is something special about running off road and through woodland which really lifts your spirits; there’s nothing better than being outside in nature. Over the past decade, Ben and Justin have done an amazing job growing the sport and have developed an exciting calendar of events in stunning locations. We look forward to working together to introduce trail running to more people across the UK.”
Maverick’s 2024 event calendar begins on 20 January with the Maverick Adidas Terrex Original New Forest 2024 and event highlights of the year include the stunning Exmoor coast on 4 May, the Lake District on 14 September, the Jurassic Coast Ultra on 19 October and the incredible Dark Castle in Dorset on 16 November.